The Bronx Zoo wanted to reach New York City influencers to promote their annual Halloween tradition “Boo at the Zoo”. We helped them build thrie first-ever experimental pop-up space in downtown Manhattan. The Bronx Zoo BOOtique was part Halloween costume shop and part dress-up photobooth with an animal-themed twist. This unique space gave influencers, bloggers and the NYC fashion press a chance to experiment with curated masks, wings and fascinators made by artists from around the world. They could also visit a Burning Man Facepainter and get an animal spirit tarot card reading. Finally, they could get their picture taken to share online for a chance to win a costume piece. The Bronx Zoo had their best Boo in five years. And that’s not scary at all.