Marta Ibarrondo
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J.P. Morgan Global

J.P. Morgan Global
Despite JPMorgan’s sterling reputation in the U.S., in 2011 few in South America and Asia had heard of the bank – the same markets around which the firm was planning its future. We helped them establish themselves as the world’s preeminent bank by creating a new global platform (OOH, print, digital, mobile and interactive) tailored to engage sophisticated investors and influencers. Today, the bank consistently ranks as one of the world’s most admired brands in those markets and here at home.