When Tradestation wanted a new generation of traders to take a fresh look at their newly redesigned brokerage platform, we did what anyone would do. Built a pop-up barbershop in the middle of the Oculus at the World Trade Center in New York City. This way, visitors got their own fresh look while also getting a peek at ours. And by partnering with financial news startup CheddarTV, the trandestation.com website visits increased by 25%. Very fresh.