Marta Ibarrondo
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The Unzipped Truth

The Unzipped Truth
Think of The Unzipped Truth as a sprawling Ann Landers column for completely random questions. Thousands of people did, enjoying the interactive forum, e-card generator and online store. The site also took the form of a 7-year blog at Huffpost, street art, graffiti, social media, live stunts and experiential methods, earning all sorts of media attention along the way

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4 years ago I started a blog, The Unzipped Truth on the Huffpost. It has now become an interactive card generator, forum and ecommerce site.

To begin a citywide dialogue with New Yorkers, I stenciled simple, yet provocative, questions on sidewalks along with #unzippedtruth. The conversation continued through social media channels and directed people to share their answers at TheUnzippedTruth.com.

Taking advantage of the fact that the Whitney Museum was holding a retrospective on Jeff Koons, the most expensive living artist today, a dozen volunteers and I decided to protest the ridiculous, skyrocketing prices of modern art. The Museum’s guards were not amused.