“GET A FRESH LOOK’ BARBERSHOP - TRADESTATION

Our client Tradestation wanted to get a new generation of traders to take a fresh look at their newly redesigned brokerage platform. So we did what anyone would do. We built a pop-up barbershop i the middle of the Oculus at the World Trade Center in New York City and we gave visitors their own “fresh look” with free haircuts and blue dye jobs. We partnered with financial news startup CheddarTV to put trandestation.com website visits by 25%. Now that’s fresh.