
Marta Ibarrondo is a multi-disciplinary Creative Director and artist who develops strong ideas and carries them thoughtfully across every channel. She is as comfortable with large global campaigns as she is with shaping a sharp, culturally relevant social idea, always with careful craft and strong visual direction.
Her work spans a wide range of categories, from technology and finance to luxury and lifestyle, but it always starts in the same place: finding a human truth that makes a story worth telling and gives the work clarity and pull.
Born in Spain, educated in Switzerland, and creatively shaped in New York, Marta brings a global point of view and a curious, open approach to every brief.
Alongside her leadership experience, Marta is a highly accomplished art director and a practicing artist, known for work that is visually impactful, conceptually grounded, and fresh. She has worked with clients including DocuSign, Absolut, J.P. Morgan, Verizon, Zumba, Reebok, Jaguar, SAP, and Marriott.
Her most recent staff role was Group Creative Director at BBH New York. Since then, she has worked independently with agencies and directly with clients. At DocuSign, she helped shape and deliver a multi-channel launch campaign from concept through production. At J.P. Morgan, Marta served as Executive Creative Director for two years, guiding the development and production of a wide range of global content.
Beyond advertising, Marta has written and directed two award-winning short films and created a cartoon series that ran in The Huffington Post for seven years. Her work has received multiple One Show awards, along with recognition from Cannes Lions, Communication Arts, Archive, D&AD, Andy Awards, Clios, Graphis, and Print.
Marta speaks four languages and is a graduate of the University of Pennsylvania, which means she thinks globally, obsesses over details, and occasionally mutters creatively inappropriate things in more than one language.