"Stock." For many in the Creative field, it’s a four-letter word for a reason. But not all stock is bland, boring and cringe-worthy. And Shutterstock, the premier supplier of ready-to-use images, film, music and illustration wanted that known. Enter the campaign, “It’s not stock. It’s Shutterstock,” featuring this short video, print and digital campaign, which earned a lot of love – the best four- letter word.