The Bronx Zoo Boutique
When the Bronx Zoo wanted to reach New York City influencers to promote their annual Halloween tradition “Boo at the Zoo,” we helped them build BOOtique, the first-ever experimental pop-up space in downtown Manhattan. Part Halloween costume shop, part dress-up photobooth with an animal-themed twist, this unique space gave influencers, bloggers and the NYC fashion press something to talk about. They had the chance to experiment with curated masks, wings and fascinators made by artists from around the world; have an animal spirit tarot card reading by A Burning Man Facepainter. They could also get their picture taken to share online for a chance to win a costume piece. At the end of it all, The Bronx Zoo had their best Boo in five years. Frighteningly good results.